0020 Bobby Shaw, Bobby Shaw Consulting

Tech and Mortar

3 Takeaways:

1. What went wrong when introducing Chipotle in Jacksonville that led to Bobby’s biggest insight?
2. How $8 and 10 minutes can facilitate creating culture at a Whataburger
3. Know the difference between good and great performers - if you can’t define it you can’t find it

Bio:

Recognized in 2016 by Fast Casual in their annual Top 100 report as a Top 25 Executive, Bobby Shaw has held senior leadership roles with several restaurant companies including Freebirds World Burrito, Chipotle, and McDonald’s.

Bobby got his start in the restaurant business at McDonald’s where he spent 17 years, starting his career in the kitchen and working his way up to a successful multi-unit leader. He joined Chipotle as an Area Manager in 2002, where he was one of the chief architects to the strong culture supporting the high growth Chipotle experienced during that time. Bobby grew the South Region to over 200 restaurants during his tenure. His focus on developing people gave him the opportunity to guide numerous individuals into senior leadership roles throughout the organization.

An avid writer, Bobby writes and about leadership development extensively on LinkedIn, various industry publications, and on his ​blog at bobbyshawconsulting.com. His first book, "Cutting Onions: Leadership Lessons Learned from the Restaurant Industry" releases in March 2020 from Morgan James Publishing. Pre-order it now: https://amzn.to/2XDiRDy