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How to Successfully Brand and Market a Tech Startup with Flavilla Fongang
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In this week's episode, Flavilla hands over hosting duties so she can talk about all things marketing and branding and give some great advice for any tech startups currently developing their brand.
She discusses the most common mistakes she sees tech startups make, the difference between marketing and branding and how to build the foundations of a successful brand.
Flavilla Fongang is an award-winning serial entrepreneur, and an international and multilingual keynote speaker. She is a neuroscience brand expert covering strategy, design, marketing and customer experience.
Flavilla is a recognised leader in marketing as she created the D.A.C. system and The Beyond Marketing Approach which has helped so many brands successfully grow their business.
[00:10] Introducing Flavilla
[03:06] What are the most common mistakes that tech startups make in their branding and marketing?
[06:43] What are the unique opportunities and challenges in marketing tech companies?
[09:21] What is the difference between branding and marketing?
[13:12] Brand marketing vs product marketing
[18:32] Planting the seeds for brand success
[23:09] Giving opportunities to younger generations
[27:11] How does Flavilla want to be remembered?
To connect with Flavilla, CLICK HERE
To visit 3 Colours Rule's website, CLICK HERE
To join the Tech Brains Talk mailing list for more perks, CLICK HERE
To find out more about the 3 Colours Rule Agency, CLICK HERE
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