Utilizing Google Ad Grants for Church Outreach with Molly Pelic Ep3.04

Tech In Church Podcast

The digital landscape can be intimidating, especially for church leaders and communicators who are new to the world of online marketing
One powerful tool at their disposal is Google Ad Grants, a program that offers free advertising to eligible nonprofit organizations, including churches.
Essentially, it functions like a gift card for Google Ads, providing a substantial monthly advertising budget of $10,000. This budget renews each month, contingent on maintaining an active account. With this grant, churches can effectively utilize Google Ads to promote their ministries and events, connecting with a wider audience and spreading their message effectively.
Our special guest, Molly Pelic, from Church Marketing University (CMU), sheds light on this incredible opportunity that many churches may not even know exists. Molly Pelic is an expert in church growth strategies and has a wealth of knowledge when it comes to leveraging technology for ministry purposes.
We discuss a multitude of valuable insights, including how churches can employ search ads, strategically select keywords, and create custom ads to appear at the top of search results. Imagine the possibilities of reaching out to a wider audience, attracting new visitors actively searching for your ministries and events.
So don't miss out! Tune in, embrace your tech-savviness, and continue the incredible work you do for your church!

Specifically, this episode highlights the following themes:

• Leveraging Google Ad Grants for churches
• Having systems in place to support the church's advertisements and initiatives
• Recommended ads for churches

Links from this episode:

• Know more about Molly Pelic: https://www.linkedin.com/in/molly-pelic
• Learn more about Church Marketing University: https://churchmarketinguniversity.com
• Access CMU resources for free: Text “FREE” to 417-204-5153

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The Tech In Church Podcast is a Text In Church team production. For more information about this podcast, go to https://podcast.textinchurch.com. For more information on Text in Church, visit https://textinchurch.com.

Chapters

1. Introduction (00:00:00)

2. About Molly Pelic (00:00:52)

3. Unleash the power of Google Ad grants to connect with thousands (00:04:42)

4. Enhance visibility, foster engagement, and cultivate lasting relationships (00:06:53)

5. Unlock the potential of keyword research for effective event promotion (00:10:30)

6. Ensure that volunteers or consultants understand your church's unique identity (00:15:45)

7. - Beware of the pitfalls that can hinder the effectiveness of prayer ads (00:16:41)

8. Learn how ads work and maximize available resources (00:19:42)

9. Google Ad grants - a game-changer for nonprofits seeking online resources (00:25:31)

10. Significance of technology and strategic approaches for churches (00:26:52)

11. Access CMU resources for free (00:32:43)