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How to Drive Customer Engagement and Build a Strong Brand in the Modern Market (Ft. Michael R Solomon)
Manage episode 386232079 series 3530010
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Join us as we explore the evolving relationship between businesses and customers, the shift from passive consumers to proactive participants, and the power of collaboration in modern marketing.
To build a strong brand, it's crucial to engage with your audience. Whether it's reframing your brand's meaning or co-creating its identity with your customers, finding ways to truly connect will set you apart from the competition.
The secret sauce of branding today is ENGAGEMENT. Getting people's attention amidst the overwhelming sea of choices is the biggest challenge we face all face. Start your selling journey on AppSumo today and take advantage of customers looking for what your solutions.
About our guest
Michael Solomon is an expert in customer engagement and brand strategy. He believes that the key to success in today's world is capturing people's attention amidst the overwhelming amount of choices and constant messaging.
Despite the challenges posed by COVID, he believes that the western world's problem lies in having too many options rather than too few. This inspired him to launch an online course on how to effectively engage customers with brands. Solomon emphasizes the importance of getting people to look up from their phones and truly connect with a message in order to drive meaningful interaction and understanding.
He understands that having a valuable product or service is not enough if it goes unnoticed by the audience.
To build a strong brand, it's crucial to engage with your audience. Whether it's reframing your brand's meaning or co-creating its identity with your customers, finding ways to truly connect will set you apart from the competition.
The secret sauce of branding today is ENGAGEMENT. Getting people's attention amidst the overwhelming sea of choices is the biggest challenge we face all face. Start your selling journey on AppSumo today and take advantage of customers looking for what your solutions.
About our guest
Michael Solomon is an expert in customer engagement and brand strategy. He believes that the key to success in today's world is capturing people's attention amidst the overwhelming amount of choices and constant messaging.
Despite the challenges posed by COVID, he believes that the western world's problem lies in having too many options rather than too few. This inspired him to launch an online course on how to effectively engage customers with brands. Solomon emphasizes the importance of getting people to look up from their phones and truly connect with a message in order to drive meaningful interaction and understanding.
He understands that having a valuable product or service is not enough if it goes unnoticed by the audience.
We believe that the tools you need to grow your business shouldn’t put you out of business. For a limited time only, get 10% off every deal on AppSumo for Black Friday. Save an extra 10% with AppSumo Plus.
Enter giveaway to win an Apple Vision Pro.
We have only used AppSumo deals to create this podcast. See full website and toolbox here: https://podcastlaunchagency.com/tech-of-the-future/
Edited by Resound.
Show notes powered by Castmagic.
Affiliate Disclaimer: Clicking links or purchasing products recommended on this podcast may generate income for this podcast.
Hosted by Chris Cownden, Official AppSumo Ambassador
Enter giveaway to win an Apple Vision Pro.
We have only used AppSumo deals to create this podcast. See full website and toolbox here: https://podcastlaunchagency.com/tech-of-the-future/
Edited by Resound.
Show notes powered by Castmagic.
Affiliate Disclaimer: Clicking links or purchasing products recommended on this podcast may generate income for this podcast.
Hosted by Chris Cownden, Official AppSumo Ambassador
80 episodes
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