בועז לביא מגיש פודקסט על קוד, שפות תכנות, באגים היסטוריים ולמידת מכונה. "תוכנה זוללת את העולם", קבע המהנדס והיזם האמריקאי מארק אנדריסן. ואין ספק שזה נכון. זהו פודקאסט למפתחים ולמפתחות, ולכל מי שרוצה לדעת ממה עשוי עולמנו המפוקסל, זה שנבלע בבטן האלגוריתם. עמית בן דור, מייסד הפודקאסט (לצד חן פלדמן) יתארח בפרקים נבחרים
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E12: How a post-business blog received 20,000 shares and how to harness open source for content marketing needs – with Amit Ashbel
MP3•Episode home
Manage episode 291908813 series 2922782
Content provided by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
(Episode Language: Hebrew) Hello friends, This time we have the honor of hosting Amit Ashbel, Cognigo's VP of Marketing (recently acquired by NetApp) and the former Director of Product Marketing at Checkmarx, one of the largest cyber companies in Israel. In this episode we focus on the topic of content strategy and how to produce content that overcomes the noise and gives a significant impact to the company. We talk about the cyber lab that was set up in Checkmarx for marketing purposes and the tremendous effect it had. How can you harness open source products that compete with your product in order to promote yourself? And how to leverage the Github open source community for content distribution and marketing. We also ask each guest about their “unforgettable move” and their “glorious failure”. Cheers, Carmel and Asaph
…
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29 episodes
MP3•Episode home
Manage episode 291908813 series 2922782
Content provided by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
(Episode Language: Hebrew) Hello friends, This time we have the honor of hosting Amit Ashbel, Cognigo's VP of Marketing (recently acquired by NetApp) and the former Director of Product Marketing at Checkmarx, one of the largest cyber companies in Israel. In this episode we focus on the topic of content strategy and how to produce content that overcomes the noise and gives a significant impact to the company. We talk about the cyber lab that was set up in Checkmarx for marketing purposes and the tremendous effect it had. How can you harness open source products that compete with your product in order to promote yourself? And how to leverage the Github open source community for content distribution and marketing. We also ask each guest about their “unforgettable move” and their “glorious failure”. Cheers, Carmel and Asaph
…
continue reading
29 episodes
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