בועז לביא מגיש פודקסט על קוד, שפות תכנות, באגים היסטוריים ולמידת מכונה. "תוכנה זוללת את העולם", קבע המהנדס והיזם האמריקאי מארק אנדריסן. ואין ספק שזה נכון. זהו פודקאסט למפתחים ולמפתחות, ולכל מי שרוצה לדעת ממה עשוי עולמנו המפוקסל, זה שנבלע בבטן האלגוריתם. עמית בן דור, מייסד הפודקאסט (לצד חן פלדמן) יתארח בפרקים נבחרים
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E8: How to build a well-oiled marketing machine with high scale – with Omer Shai from Wix
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Manage episode 291908817 series 2922782
Content provided by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
(Episode Language: Hebrew) Hello friends and happy after-the-holidays to all, We are pleased to open the first day of returning to routine with a special episode with one of Israel's leading marketing executives - Omar Shai from Wix, who manages a global marketing team of 300 people and an annual budget of $200 million. One of the largest orders of magnitude that an Israeli technology company has. So what did Wix do when it first started that small companies could learn from? What does Omer believe in terms of building a successful marketing strategy? How does Wix divide the budget between Performance and Brand and what does Omer think about advertisements in the Super Bowl, after 5 consecutive years of Wix advertising there? And of course he shares lots of examples of super creative campaigns that are the very characteristic of Wix and will inspire you.
…
continue reading
29 episodes
MP3•Episode home
Manage episode 291908817 series 2922782
Content provided by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
(Episode Language: Hebrew) Hello friends and happy after-the-holidays to all, We are pleased to open the first day of returning to routine with a special episode with one of Israel's leading marketing executives - Omar Shai from Wix, who manages a global marketing team of 300 people and an annual budget of $200 million. One of the largest orders of magnitude that an Israeli technology company has. So what did Wix do when it first started that small companies could learn from? What does Omer believe in terms of building a successful marketing strategy? How does Wix divide the budget between Performance and Brand and what does Omer think about advertisements in the Super Bowl, after 5 consecutive years of Wix advertising there? And of course he shares lots of examples of super creative campaigns that are the very characteristic of Wix and will inspire you.
…
continue reading
29 episodes
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