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The Rebirth of the Lincoln Motor Company
Manage episode 445300278 series 3454821
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Most consumers are aware of the large Lincoln Navigator, which has been the nameplate's flagship vehicle for almost 30 years. But how well is the rest of their small line-up known by consumers? More importantly, can Lincoln even make the short list of vehicles to consider when consumers shop for new wheels? The Ford luxury nameplate is in the midst of a major makeover that it believes will make them a relevant choice for the upscale luxury vehicle buyer.
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