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37. Why a Chief Revenue Officer is Indispensable
Manage episode 347026104 series 3416195
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The Chief Revenue Officer (CRO) role will soon become commonplace in the tech industry. What is a CRO’s role, and why are they so vital to tech companies today? To answer these questions, Thomas talks to Steve Frost, TSIA’s VP and Managing Director of Revenue Research and Advisory, about what an effective CRO does, as well as our new research area, CRO Council.
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