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pDOOH: Revenue Streams for You and End Users w/Smartify’s Joe Kunigonis & BlueStar’s Ben Simon
Manage episode 405135260 series 2696421
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Storefronts and public venues offer plenty of opportunities for national and local brands to market & advertise. It’s also a potential source of recurring revenue for retailers, venue owners, and VARs. That’s the idea behind pDOOH (Programmatic Digital Out-of-Home) advertising, which uses “monetized & managed digital signage” in highly trafficked areas. Ben Simon, BlueStar’s Emerging Technologies BDM, and Joe Kunigonis, CEO of Smartify Media, our partner in the pDOOH initiative, explain the landscape, the solution, and how VARs benefit from selling it.
#VARValue - What should VARs interested in these solutions do next? How should they identify potential customers, and how do we help?
Learn More About pDOOH: https://pdooh.bluestarinc.com/
TEConnecting with us:
Ben - Dyson Zone - headphones w/air purifier
Joe - Mobile to screen sync
Dean - Chomper, the $20M baby T-Rex
John - Beef-infused rice
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