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Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.
Manage episode 419822113 series 3517081
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Peter Dering, founder and CEO of Peak Design, discusses his views on conscious capitalism. For the environment, for employees, and for customers. This is a case study in ethics, and successful brand building, in business.
00:00 Intro 04:08 Peak Design's History & Office Space 07:07 From Humble Beginnings to Industry Leader 14:27 Navigating Business Without Investors 26:29 Climate Neutral: A Deep Dive into Carbon Offsetting 39:59 Controversies of Carbon Markets 44:02 Addressing Greenwashing 47:36 PFAS 52:22 Future of Peak Design 01:10:20 Creative Employee Compensation Plans 01:15:54 The Power of Branding7 episodes
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