This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
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Scotiabank: CMO John Doig
Manage episode 188073071 series 1569359
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John Doig is the Executive Vice President and Chief Marketing Officer at Scotiabank, one of Canada's largest banks. He's also the CEO of SCENE, the leading loyalty program in Canada. In today's episode, John breaks down some marketing stereotypes, discusses how to create a marketing strategy that serves 23 million customers, and his journey to how he got to where he is today. Enjoy!
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Manage episode 188073071 series 1569359
Content provided by Tell Me More | Careers in Tech Podcast, Tell Me More: Careers in Tech, and Business Interviews. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tell Me More | Careers in Tech Podcast, Tell Me More: Careers in Tech, and Business Interviews or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
John Doig is the Executive Vice President and Chief Marketing Officer at Scotiabank, one of Canada's largest banks. He's also the CEO of SCENE, the leading loyalty program in Canada. In today's episode, John breaks down some marketing stereotypes, discusses how to create a marketing strategy that serves 23 million customers, and his journey to how he got to where he is today. Enjoy!
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Similar to Tell Me More Podcast
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
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continue reading
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continue reading
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continue reading
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continue reading
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