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Neil Gaught is on a mission - to make business sustainable. He chats to Linda Coles about his background and being a force for good.
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Neil Gaught is on a mission - to make business sustainable.
He is an independent strategy advisor and has been fortunate enough to have worked all around the world for businesses of different sizes and sectors, including international NGOs and for the agencies of several governments.
A year after graduating from the London College of Communications in graphic design he founded a design business in Chelsea, London. Coupled with his background in the military design has helped refine his decision making, and the discipline and organizational focus needed to run a business.
By the time he sold it, his client list included the BBC, the AA, Virgin, Nintendo, Best Western Hotels, the British Tourist Authority, the FT and many others.
After selling the business he went on to become creative director and strategy consultant at WPP’s (and the world’s), largest branding agency. Working for the likes of Anderson, Merrill Lynch, DeBeers, and BP he gained first hand experience of the power and potential of brand and importantly having a defined purpose.
When he was made redundant he took the opportunity to move to Auckland, New Zealand. As an independent consultant advising some of NZ’s most famous businesses he further developed his skills and at the same time got to understand how what he had learned could be put to ‘good’ use.
6 years later and back working in the UK, his consultancy’s client list includes the Bill & Melinda Gates Foundation, The World Bank, several UN and human rights organizations and, of course, businesses that have put economic and social purpose at their core.
His book Core – How a single organizing idea can change business for good is the result of a career that has allowed him to form a view of the world that is shared by many others. He believes that businesses should and need to be a force for good and is convinced that many of them could and would be - if they only knew how.
His mission? Making business sustainable.
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