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30_When does sponsorship become advertising? Special Guest: Jess Birken
Manage episode 360126530 series 3371677
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Event sponsorship is arguably one of the most challenging and stressful aspects of planning a fundraising event. Part of that stress is driven by the fact that there are IRS rules about what you can and cannot do and there’s a fine line where sponsorship can unintentionally drift from sponsorship to advertising.
I talk about this and more with my special guest Jess Birken of Birken Law, a Minneapolis law firm that specializes in Nonprofit Law.
In this interview Jess and I discuss:
- When does sponsorship become advertising?
- What does it mean when that happens? What are the consequences?
- How can you prevent this from happening or plan ahead
Jess shares her best tips and advice for creating a win-win value proposition with your event sponsors
LISTENER ACTION ITEM:
- Is your nonprofit healthy? Take Jess's free quiz
- Come up with an event sponsorship plan
- Review the IRS rules
- Talk to your lawyer, accountant or both to make sure you don’t face unintended consequences with your sponsorship offerings
LIST OF RESOURCES
SOCIAL MEDIA
- Twitter: https://twitter.com/JessBirken
- Facebook: https://www.facebook.com/birkenlaw
- LinkedIn: https://www.linkedin.com/in/jessbirken/
- Instagram: @jessbirken
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