9_Building an annual giving plan around events with Jennifer Dieter

That Sounds Like a Plan!

You pulled off a successful event. Now what? What do you do with your list of donors and supporters?

Jennifer Dieter has spent most of her fundraising career as a small shop generalist with a love/hate relationship with events. As a fundraising consultant, Jennifer wants to help fundraising professionals develop sustainable solutions that generate the highest return on investment.

In this interview you'll hear Jennifer and I discuss:

• The pain she felt and why when hearing, "We need to raise more money. Let's have another event!"
• The right way to incorporate events into a small nonprofit’s overall development plan.
• Where nonprofits fall short regarding using events as the gateway to building long-term relationships with donors and supporters.

LISTENER ACTION ITEM

• Track the time you spend on events and use it when calculating event ROI. Could you outsource the logistics part and focus on sponsorships and reaching out to donors to make sure they’ll raise their paddle during your fund-a-need? What is your real role as the development specialist?
• Dig into your event database and see who gave during the fund-a-need at your last event - what actions can you take before your next event to deepen their investment in your organization?

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