))
EP06 (P2) | Closing The Gap - Joan Carrera López, AC Milan
Manage episode 350875522 series 2859044
Content provided by That Sports Merch Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by That Sports Merch Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Part 2 of our interview with Joan Carrera López of AC Milan. Joan chats to That Sports Merch Podcast about the wider strategy around AC's brand licensing. We hear how new licensing opportunities are established and how full Joan's email inbox is! We round off the episode discussing how pop-up stores and clever brand positioning has driven growth and awareness for the AC Milan brand, and how Joan ans his team have tapped into knowledge from other European Clubs and other sports to widen their knowledge and understanding. We also get to hear of a very prestigious shortlisting honour that Joan has just received.Support the showFollow us on socials:-Twitter - @sportsmerchpodInstagram - @sportsmerchpodFacebook - @sportsmerchpodOr join our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt HudsonLearn more about your ad choices. Visit megaphone.fm/adchoices
…
continue reading
Join our LinkedIn community by following our ThatSportsMerchPodcast page.
Host: Lee Hyde
Co-Host: Matt Hudson
19 episodes
Share
