))
Sarah Sylvester - EVP of Marketing at Victoria's Secret: Brand Transformation, Putting the Customer First, and Empowering People
Manage episode 378192223 series 3422025
Content provided by Callan Harrington. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Callan Harrington or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sarah Sylvester is the EVP of Marketing at Victoria’s Secret and PINK. She is responsible for telling the product and brand story to customers through all marketing channels, including social, app, email, campus events, direct mail, and in-store activations.
Sarah has a tenured career with the company that began in 2005 when she joined Victoria’s Secret public relations team. Sarah played an integral role in developing the PINK brand from its initial inception. In 2021, Sarah took on the role of leading both the Victoria’s Secret and PINK marketing organization.
In this episode, you’ll learn:
- How to upskill for a promotion
- How to grow at a large company
- How to get feedback as an executive
- How to undergo a brand transformation
- How to put the customer at the center of everything
Follow Sarah on LinkedIn
Connect
Follow Callan on LinkedIn
86 episodes
Share
