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The Lies of Design
Manage episode 354576750 series 3299696
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If design was the ideal for brand sustainability or a measure for brand loyalty as most startups and entrepreneurs feel when they invest in design then we should not have a problem with customer acquisition and retention. The most beautiful design does not guarantee loyalty.
People by nature are explorers or adventurous and this is why we always seek new things, go to new places, try new food, meet new people, create new experiences among a whole lot of other things we engage in daily.
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