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Followers On Social Media Mean Less Than Ever When Building Brand Awareness on Social Media
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There is a continued tiktokification of social media!
What does that mean? Well, according to Gary Vee in "Day Trading Attention," much like Tumblr before them, many social platform algorithms such as Instagram, Facebook, and, of course, TikTok are less driven by showing content to your followers and more driven by users interests.
What does this mean? Someone with 10 followers could just as easily have a video viewed by a million people as someone with 100k followers! Why? It’s about the quality of the content and if it meets the interests of a large group of people.
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