031: 3 Tips To Closing Your Tours

The ABC's Of Preschool

In this episode, Ms. Amber shares her top three tips for preschool, childcare center, and home daycare owners on how to conduct successful tours and close the deal with potential families. Drawing from her 24 years of experience, she emphasizes the importance of connecting on a personal level, adding thoughtful touches, and effective follow-ups. Whether you're new to running tours or looking to improve your current approach, these practical tips will help you build genuine relationships with families and create a welcoming atmosphere that makes them excited to join your preschool community.

Key Highlights:

[00:01 - 08:26] Creating a Welcoming Atmosphere

Connect on a Personal Level. Greet parents and children warmly.

Ask open-ended questions, share stories, and find common ground to build a connection.

Make your childcare center feel like home. Ensure the environment is welcoming and friendly.

Use essential oils or scented candles to create a pleasant and inviting atmosphere.

[08:27 - 13:21] Adding Personal Touches

Prepare small goodie bags with snacks, bubbles, and stickers to thank visiting families.

Present information neatly using branded folders and professional documents.

Include an intake form to gather essential family details.

Keep your office clean and organized for a positive first impression.

[13:22 - 14:47] Following Up Effectively

Send a follow-up email the next day to thank the family and keep the connection alive.

Use the follow-up email to address any additional questions they might have.

Express gratitude for considering your childcare center with a heartfelt message.

Let families know they can reach out anytime with further questions.

[14:47 - 17:37] Building Relationships

Focus on building relationships by showing genuine care and interest.

Make the tour enjoyable for the child to ensure their comfort and happiness.

Establish trust by being transparent, attentive, and responsive to the family's needs.

Show your dedication to early childhood education to make families feel confident in your center.

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You can CONNECT with Ms. Amber:

Website: www.thelovingstartway.com

Instagram: thelovingstartway

Ms. Amber is the author of the ABC's of Preschool the founder of Loving Start Learning Centers. www.lovingstartlearningcenter.com and founder of the Loving Start Way Academy.

Thank you for tuning in!

Tweetable Quotes:

“You want to connect with them right away on a personal level. You never want to come across salesy, ever. You want to create a relationship, a trust, quickly.” - Ms. Amber

“A tour is not just for the parents, it is for the child that's there too. You want to connect, you want to greet them, you want to get on their level.” - Ms. Amber

“We want to ask open-ended questions so we can get, not a lot of yes or no, but like we want to get them engaged and we want to get them talking.” - Ms. Amber

“It's all about first impressions. As soon as they walk through your doors, their judgments are all shooting off. And it's how about how you carry yourself?” - Ms. Amber