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How to make ABM work for you|Does ABM end with Programmatic ad platforms| Vladimir Blagojevic
Manage episode 371402533 series 3494048
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In this Lunch & Learn session, I am joining Vladimir Blagojevic to discuss on:
How to make ABM work for you?
Does ABM end with Programmatic ad platforms?
What are Enterprise SAAS companies missing when running ABM programs?
Does ABM end with programmatic ads?
How to check if your ABM campaigns are successful.
Metrics to track
and many more.
They discuss what ABM (Account-Based Marketing) is not, specifically referring to programmatic advertising platforms that only distribute ads without personalization. The conversation highlights the importance of understanding the Ideal Customer Profile (ICP) and adapting marketing strategies accordingly.
They emphasize that true ABM involves personalizing marketing efforts for individual accounts and not just focusing on lead generation or ad campaigns.
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