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41 - Being the Authority
Manage episode 359378697 series 3365656
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We’ve talked a lot about being the authority in your sales process. Today we delve deeper into one of the techniques you can use to become the authority – positioning yourself as the Saviour, not the Servant.
Servants do what they are told – Saviours have the authority to direct their clients. In a sales conversation, that distinction makes all the difference to your level of success.
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