))
58 - The Right Focus For Marketing Your Consulting Services
Manage episode 373957216 series 3365656
Content provided by Greg Roworth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Roworth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is the right focus for marketing your consultancy services or consulting firm?
Many people would choose getting more leads as the aim of their marketing. But is that really the best focus?
In this episode, I discuss the results of a poll I conducted on LinkedIn to identify the current marketing focus for consulting firms.
The results that came in shocked me, even though they weren't that surprising.
They tell us a lot about the marketing approach of consulting firms in general. However, perhaps this is just an indication of the general lack of marketing skill and capability that exists in consultancy firms.
I believe the focus of marketing consulting services should be diametrically opposite the results that my poll uncovered. In this week's episode of the Accepted Authority, I detail why that is the case.
89 episodes
Share
