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Claritin's Allergy Crusade: A Breath of Fresh Marketing
Manage episode 379971888 series 3076963
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In this thought-provoking episode, the team delves into Claritin's recent innovative ad campaign. Instead of focusing on the product, Claritin talks about its work to reduce allergies, which would actually decrease its sales! Does it work to actually create strategies to reduce the reliance on your products, if it resonates with your audiences’ broader values?
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