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What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs

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Manage episode 434594818 series 2948435
Content provided by The Accidental Marketer Podcast and Impact Planning Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Accidental Marketer Podcast and Impact Planning Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we analyze Southwest Airlines’ recent policy shift from open seating to assigned seating, exploring how even the most successful companies can falter when they fail to adapt to changing customer needs. We translate this B2C lesson into actionable insights for B2B leaders, with three examples of how to avoid similar pitfalls in your own organization.
  continue reading

115 episodes

Artwork
iconShare
 
Manage episode 434594818 series 2948435
Content provided by The Accidental Marketer Podcast and Impact Planning Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Accidental Marketer Podcast and Impact Planning Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we analyze Southwest Airlines’ recent policy shift from open seating to assigned seating, exploring how even the most successful companies can falter when they fail to adapt to changing customer needs. We translate this B2C lesson into actionable insights for B2B leaders, with three examples of how to avoid similar pitfalls in your own organization.
  continue reading

115 episodes

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