SBP 067: The Subtle But Important Difference Between A Customer And A Fan

The Activator HQ Podcast (formerly The Smallstarter Business Podcast)

Every business is looking for customers.

The more customers you have, the better for your business.

But there is a problem with customers.

They can easily leave you.

Make a small mistake. Increase your prices. Or delay their orders.

And some of them will leave you.

They will leave you for another business that sells cheaper.

Customers will buy from you ONLY IF it makes sense.

That's why fans are better than customers.

A fan will buy from you and stick with you even when it doesn't make sense.

Even when you make mistakes, raise your prices, or delay their orders.

They may complain, but they will likely come back.

That's the key difference between customers and fans.

A fan doesn't just buy from your business, they actually believe in it.

They love your brand, your personality, your vision, and your values.

That's why every business needs to look beyond customers.

That’s why every business needs to convert its customers into fans.