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Crafting Purposeful Brands with Bill Backus
Manage episode 380815702 series 3488007
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Welcome to another insightful episode of the Agency Accelerator podcast! In this edition, we're joined by Bill Backus, the Creative Director of Back:us Agency, a visionary consultancy on a mission to help businesses build compelling visions. Join us as we unravel the art and science of crafting purposeful brands in the modern world.
Bill Backus, a fractional CBO and CMO expert, brings a wealth of experience and passion to the conversation. From his early days designing campy school IDs to leading a multidisciplinary consultancy, Bill has honed his craft working with brands from startups to Fortune 500 companies.
If you're passionate about managing remote teams, mastering marketing automation, or crafting a brand purpose, this episode is a must-listen. Bill Backus shares his strategic mindset and design craft, offering practical insights that will propel your brand forward.
Tune in to explore the world of brand growth, creative possibilities, and the importance of organizational alignment with Bill Backus on the Agency Accelerator podcast. Craft purposeful brands that resonate with your audience and stand out in the crowded market.
Key Discussion Points:
- Managing a remote team
- Marketing automation
- Crafting a brand purpose
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