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Tackling Bridal Markets: Interview with Cathleen on Navigating Trade Shows.
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Barcelona, NYBFW or London - which should you be attending if you’re a brand?
In this episode (which lands just as NYBFW kicks off) we’re talking about the differences between the well renowned shows and what buyers and designers should be considering when visiting or signing up. Do you need to be heading to them all? Or is it best to pinpoint one? Luckily for you, The Aisle-conic Podcast co-host Cathleen has quite a lot of experience in this area, having previously worked for the bridal portfolios of One Fine Day Bridal Market as well as attending - as a designer - One Fine Day and White Gallery in London. So, we’re asking her the questions this episode.
The questions we’ve asked this episode…
What are the main differences between some of the most well-known bridal shows, like NYBFW, Barcelona and White Gallery in London?
How does the atmosphere and buyer-designer interaction differ across these bridal markets?
What should designers be prioritizing when preparing for NYBFW or similar events?
What are some common misconceptions designers have about bridal fashion markets?
What trends have you noticed emerging from bridal markets over the years, and how should designers balance trends with their brand identity?
Can you share some tips on how to effectively follow up with stockists or buyers after an event like NYBFW to secure long-term partnerships?
We want to hear from you!
Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]
If you are keen to work with us, you can find our services in the links below:
The Wedding Theories: https://www.theweddingtheories.com.au
The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/
Bridal Editor Business Services: https://www.bridaleditor.com/freelance
Bridal Editor Instagram: https://www.instagram.com/bridaleditor
NEXT EPISODE: We’re welcoming our fourth official guest on to the podcast in a special two-part series!
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