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Ep. 10 - Decreasing Time To Revenue Requires A Focus On Customer Value w/ Roderick Jefferson

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Manage episode 211598287 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode I speak with Roderick Jefferson - CEO of Roderick Jefferson & Associates, LLC which is sales enablement company focused on driving growth in small/mid-size companies and Fortune 500 corporations. He is also a founding member of the Sales Enablement Society which has the goal to better define the sales enablement functions and roles that currently exist within organizations and ultimately solve the vast disparities that exist in the profession today What you'll learn from our conversation: >The relationship between Sales Enablement and the strategic alignment of Sales and Marketing >A phased approach to decreasing time to revenue >The importance of focusing on customer value throughout the entire customer journey Music/Production: Chris "KID" Robinson, Hitmakuzz Productions

  continue reading

45 episodes

Artwork
iconShare
 
Manage episode 211598287 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode I speak with Roderick Jefferson - CEO of Roderick Jefferson & Associates, LLC which is sales enablement company focused on driving growth in small/mid-size companies and Fortune 500 corporations. He is also a founding member of the Sales Enablement Society which has the goal to better define the sales enablement functions and roles that currently exist within organizations and ultimately solve the vast disparities that exist in the profession today What you'll learn from our conversation: >The relationship between Sales Enablement and the strategic alignment of Sales and Marketing >A phased approach to decreasing time to revenue >The importance of focusing on customer value throughout the entire customer journey Music/Production: Chris "KID" Robinson, Hitmakuzz Productions

  continue reading

45 episodes

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