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Alanna Shipley Returns
Manage episode 429738927 series 3006298
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We're back from our Summer break and happy to once again have consumer expert Alanna Shipley for DoorDash to share some fun and helpful travel tips.
About Alanna: Alanna Shipley is the Head of Audience Insights and Consumer Insights Expert at DoorDash, where she is responsible for establishing, defining, and growing the Marketing Insights function. Alanna discovered her appreciation for insights (or as she calls it, “the psychology of business”) early on in her career and has been building on her research expertise since 2005 through work across a variety of categories and industries, including P&G and Levi Strauss & Co. Alanna is also passionate about using her skillset to inform brands’ social responsibility and workplace diversity efforts, and was the co-founder of LS&Co’s Black ERG (Project Onyx); a group that influenced many changes by using research to challenge the norms and shed light on opportunities for the organization and its leaders. She is a midwest born (Cincinnati, OH), California hearted (because she strongly dislikes winter), nomad traveler (because she loves experiencing different cultures), who is also an extreme extrovert (ENFP Myers Briggs) that would love to be a talk show host if insights didn’t work out (which is why she self identifies herself as “Corporate Oprah”).
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