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37. Brand It

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Manage episode 150015133 series 61882
Content provided by Helen Zaltzman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helen Zaltzman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Got a company or a product or a website you need to name? Well, be wary of the potential pitfalls: trademark disputes; pronounceability; being mistaken for a dead body… Name developer Nancy Friedman explains how she helps companies find the right names, and why so many currently end in ‘-ify’. Plus: The Allusionist’s origin story, with Roman Mars.

Read Nancy’s excellent blog about naming and trends in the language of commerce at http://nancyfriedman.typepad.com.

There’s more about this episode at http://theallusionist.org/brands. Greet me at http://twitter.com/allusionistshow and http://facebook.com/allusionistshow.

Support the show: http://patreon.com/allusionist

See omnystudio.com/listener for privacy information.

  continue reading

212 episodes

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37. Brand It

The Allusionist

17,813 subscribers

published

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Manage episode 150015133 series 61882
Content provided by Helen Zaltzman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helen Zaltzman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Got a company or a product or a website you need to name? Well, be wary of the potential pitfalls: trademark disputes; pronounceability; being mistaken for a dead body… Name developer Nancy Friedman explains how she helps companies find the right names, and why so many currently end in ‘-ify’. Plus: The Allusionist’s origin story, with Roman Mars.

Read Nancy’s excellent blog about naming and trends in the language of commerce at http://nancyfriedman.typepad.com.

There’s more about this episode at http://theallusionist.org/brands. Greet me at http://twitter.com/allusionistshow and http://facebook.com/allusionistshow.

Support the show: http://patreon.com/allusionist

See omnystudio.com/listener for privacy information.

  continue reading

212 episodes

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