Go offline with the Player FM app!
37. Brand It
Manage episode 150015133 series 61882
Got a company or a product or a website you need to name? Well, be wary of the potential pitfalls: trademark disputes; pronounceability; being mistaken for a dead body… Name developer Nancy Friedman explains how she helps companies find the right names, and why so many currently end in ‘-ify’. Plus: The Allusionist’s origin story, with Roman Mars.
Read Nancy’s excellent blog about naming and trends in the language of commerce at http://nancyfriedman.typepad.com.
There’s more about this episode at http://theallusionist.org/brands. Greet me at http://twitter.com/allusionistshow and http://facebook.com/allusionistshow.
Support the show: http://patreon.com/allusionist
See omnystudio.com/listener for privacy information.
222 episodes
Manage episode 150015133 series 61882
Got a company or a product or a website you need to name? Well, be wary of the potential pitfalls: trademark disputes; pronounceability; being mistaken for a dead body… Name developer Nancy Friedman explains how she helps companies find the right names, and why so many currently end in ‘-ify’. Plus: The Allusionist’s origin story, with Roman Mars.
Read Nancy’s excellent blog about naming and trends in the language of commerce at http://nancyfriedman.typepad.com.
There’s more about this episode at http://theallusionist.org/brands. Greet me at http://twitter.com/allusionistshow and http://facebook.com/allusionistshow.
Support the show: http://patreon.com/allusionist
See omnystudio.com/listener for privacy information.
222 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.