How Can Crowdfunding Help You Build a Brand?

The Amazon Strategist Show

Date: September 6, 2023
Name of podcast: The Amazon Strategist Show
Episode title and number: How Can Crowdfunding Help You Build a Brand?
Brief summary of the episode:
Welcome aboard for another exciting episode as we journey with Vance Lee, a seasoned e-commerce entrepreneur, who has a remarkable story of traveling the globe while managing his thriving ventures. Armed with 13 years of experience, Vance has remarkably launched 12 products in a single year and raised over $7 million! He offers invaluable insights into Amazon FBA, the significance of authentic reviews, and the art of building successful brands.

Ever wondered how platforms like Kickstarter and Nogogo have revolutionized product launches and shaped the e-commerce landscape? We dive into the intriguing world of crowdfunding and pre-order launches, discussing the high stakes and customer expectations. Vance shares strategies on how to leverage Kickstarter to fund product launches, build a loyal customer base, and promote products on Amazon. Is crowdfunding a gamble or is it the best strategy for you? Listen in and find out!

08:33 - Crowdfunding and Pre-Order Launch Concept
18:44 - Kickstarter Launch Strategies and Success Factors
39:08 - You can’t build a real brand on Amazon Alone

List of resources, suggested materials, and social media handles:
Live My Playground - livemyplayground.com/sellercandy
Free eBook - From Operator to Business Owner - https://sellercandy.com/7steps

Ben Smith's Social Media
Instagram: https://instagram.com/skipwithben
LinkedIn: https://www.linkedin.com/in/skipwithben

Business Social Media Links
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/

Guest Website & Socials
Website - https://www.livemyplayground.com/
Instagram - https://www.instagram.com/advancetagram/
Facebook -

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Connect with Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Chapters

1. Building a Brand Beyond Amazon (00:00:00)

2. Crowdfunding and Pre-Order Launch Concept (00:08:33)

3. Launch on Kickstarter (00:13:16)

4. Kickstarter Launch Strategies and Success Factors (00:18:44)

5. Building an Audience for Product Launch (00:29:16)

6. You can’t build a real brand on Amazon Alone (00:39:08)

7. Audience Engagement and Teaser for Episodes (00:46:10)