130 | Growing your business through podcasting with Shannon Weinstein

The Ambitious Bookkeeper Podcast

In this episode, I chat with Shannon Weinstein, CPA and host of Keep What You Earn podcast. Join us as we explore the power of intentional podcasting and its role in growing in your biz!

In this episode you’ll hear:

• 3 areas you need to focus on to get on podcasts
• using AI to research podcasts to pitch
• how NOT to pitch
• how to be prepared for your interviews

Resources mentioned in this episode:

• Listen Notes
• Chartable

Meet Shannon:

Shannon is a fractional CFO for growth-minded business owners, a CPA and a teacher at heart. Her real-talk and relatable examples simplify the financial side of business so business owners like you can stop stressing and start scaling. She is the host of the IRS's least favorite podcast, Keep What You Earn, where she releases daily episodes. She is also a frequent speaker in business mentorship communities and masterminds.
Connect with Shannon:

📱 Instagram: https://www.instagram.com/shannonkweinstein/

💼 LinkedIn: https://www.linkedin.com/in/shannonkeane/

🌐 Website: https://www.fitnancialsolutions.com/media

Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @ambitiousbookkeeper
For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:
Visit our website: ambitiousbookkeeper.com
Follow the Blog: ambitiousbookkeeper.com/blog
Connect on Instagram: instagram.com/ambitiousbookkeeper
Connect on LinkedIn: Linkedin.com/in/SerenaShoup
Connect on Facebook: Facebook.com/serenashoupcpa
Thank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to: https://www.ambitiousbookkeeper.com/podcast and leave your review.
Podcast Publishing Tools we use:

• Podcast Editing: Sabr Media LLC
• Descript (affiliate link)
• Buzzsprout (affiliate link)

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Chapters

1. 130 | Growing your business through podcasting with Shannon Weinstein (00:00:00)

2. Introduction (00:03:44)

3. Introducing Shannon (00:04:10)

4. Podcasting to Grow Your Firm (00:06:37)

5. Getting into the Space (00:08:57)

6. The Beginning of the Podcasts (00:12:59)

7. Being a Host (00:15:56)

8. Establishing Relationships with Guests (00:20:50)

9. Using Interviews as Lead Magnets (00:21:55)

10. How to Pitch a Podcast (00:24:41)

11. How to Get On Podcasts (00:39:30)

12. Paying to be on Podcasts (00:45:49)

13. Developing your Podcast (00:48:22)

14. Conclusion (00:49:49)