118 ⎸ Mastering SEO with Kristen Corey

The Ambitious Bookkeeper Podcast

In this interview episode, I chat with Kristen Corey, a marketing savvy accountant who has a wealth of knowledge in the world of SEO and content creation. So grab a pen and get ready to take some notes!!

In this episode you’ll hear:

• technical and superficial aspects of SEO, and whether or not you should hire an SEO specialist
• challenges and misconceptions in using AI for marketing
• how to develop a comprehensive marketing strategy!

Resources mentioned in this episode:

• Previous AB podcast episode → What it’s Like Launching Courses

Meet Kristen:

After obtaining her Bachelors and Masters in accounting, Kristen went into public accounting where she became an auditor. It wasn’t until she had the opportunity to move abroad that she began marketing for entrepreneurs.

She quickly gained experience working with industries including tech, fashion, legal, real estate, and even a high-end chocolate brand. Her experience grew from doing PR, graphic design, inbound marketing, social media management, and website development.

Upon returning back from overseas she was hired by an accounting company to work as both an accountant and marketer.

She found combining her two favorite industries wasn’t just possible but needed, Kristen decided to start a creative agency dedicated to helping accounting firms.

Connect with Kristen:

• 🎙️ Listen to her podcast
• 💻 Check out her Website Design services
• 🌐 Visit her website

Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @ambitiousbookkeeper

For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

Visit our website: ambitiousbookkeeper.com

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Connect on Instagram: instagram.com/ambitiousbookkeeper

Connect on LinkedIn: Linkedin.com/in/SerenaShoup

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Podcast Publishing Tools we use:

• Podcast Editing: Sabr Media LLC
• Descript (affiliate link)
• Buzzsprout (affiliate link)

Join the next free training at ambitiousbookkeeper.com/training

Chapters

1. Introducing Kristen (00:00:29)

2. Service Offerings at Kristen's Company (00:03:42)

3. Different Types of Business Models and Marketing (00:06:10)

4. SEO, Blogging, and Podcasting (00:11:18)

5. Issues with AI Tools (00:14:32)

6. Personal Touch versus AI (00:17:58)

7. Good Website Tips (00:23:28)

8. Social Media Engagement (00:26:35)

9. Parting Advice (00:34:44)

10. Connect With Kristen (00:38:57)