113 ⎸ [NICHE] E-commerce with Meryl Johnston

The Ambitious Bookkeeper Podcast

In this NICHE series episode, I talk with Meryl Johnston, the co-founder of Bean Ninjas. She shares her journey into e-commerce accounting and the valuable lessons she's learned along the way. From managing a team of contractors to choosing profitable clients, she provides valuable tips for success.

In this episode you’ll hear:

• The number one thing to think about when starting or growing a firm
• How to analyze your client base for niching down (step by step!)
• The most important quality to look for in hiring senior employees

Resources mentioned in this episode:

• The Lifestyle Accountant Podcast
• The Bookkeeping Business Accelerator®️
• The Bookkeeping Client Closer (mini-course)

About our guest:

Meryl is a Chartered Accountant and investor. She founded Bean Ninjas in July 2015 with $1,000 following the 7 Day Startup methodology. Now 8 years later the company operates in Australia, the US and UK and has a distributed team of 30 people. She is now focused on her podcast, the Lifestyle Accountant Show, and investing in businesses in the accounting industry.

Connect with Meryl

• LinkedIn

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Chapters

1. 113 ⎸ [NICHE] E-commerce with Meryl Johnston (00:00:00)

2. Introduction (00:05:23)

3. What do You Want out of your Business? (00:09:04)

4. Getting the Team Onboard (00:11:04)

5. The Team (00:12:33)

6. E-Commerce Niche (00:14:23)

7. Bookkeepping or Accounting Firm? (00:23:59)

8. Training Successful Staff (00:26:36)

9. Selling off Old Clients (00:30:50)

10. Being in an Advisory Role (00:35:15)

11. Stepping Out of the Business (00:39:58)

12. Learning about Investing (00:42:19)

13. Bean Ninjas in Different Countries (00:47:14)

14. Advice for Listeners (00:49:58)

15. Xero or QBO? (00:51:44)

16. Connect with Meryl (00:54:29)