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How to Make and Keep Your Marketing Agency Profitable with Marcel Petitpas
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In this episode, I chat with Marcel, CEO of Parakeeto. Marcel is stellar when it comes to helping agencies understand their profitability.
We go deep into how to scope correctly for your agency and what margins you should be looking for.
We also talk about the true measure of revenue, how utilization thresholds come into play with staffing, and how to prepare financially for your first hire.
Grab a notebook for this one and if you learned something from this episode give us a subscribe and leave us a review. Let’s dig in...
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