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Content provided by René Rodriguez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by René Rodriguez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How to Differentiate Yourself
Manage episode 318047890 series 2993532
Content provided by René Rodriguez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by René Rodriguez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is your competitive advantage? Are you sure you even know what that means? From the creation of the term by Dr. Michael Porter is his classic book, “Competitive Strategy” to real world modern corporate examples of brands using the Blue Ocean Strategy to not just beat their competition but to make the competition IRRELEVANT, this episode will help you understand the importance of differentiation.
“Differentiation is the ability to sell your product or service WITHOUT having to lower its price.”
Rene brings the lesson to life, highlighting how “different” doesn’t always mean “valuable”. Don’t miss this episode, or your competition might just leave YOU behind.
Show Resources:
02:06 - Let’s define “differentiation”
03:17 - Rene’s definition of “differentiation”
04:21 - What is competition?
05:42 - How do I compete?
05:50 - Dr. Michael Porter’s “Competitive Strategy”
07:58 - Technology isn’t a sustainable competitive advantage
08:51 - Distinct capabilities that aren’t SUSTAINABLE
09:20 - What ARE sustainable differences?
11:39 - The Branding Game
15:08 - Blue Ocean Strategy
16:50 - Yellowtail Wine
18:24 - Ask yourself the differentiation questions
19:39 - Are you truly differentiating?
20:18 - Join the Amplifii Facebook Group
20:27 - Want more like this? Buy the Amplifii Book
20:43 - Join us at AMPCon 2022 in Las Vegas!
50 episodes
Share
Manage episode 318047890 series 2993532
Content provided by René Rodriguez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by René Rodriguez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is your competitive advantage? Are you sure you even know what that means? From the creation of the term by Dr. Michael Porter is his classic book, “Competitive Strategy” to real world modern corporate examples of brands using the Blue Ocean Strategy to not just beat their competition but to make the competition IRRELEVANT, this episode will help you understand the importance of differentiation.
“Differentiation is the ability to sell your product or service WITHOUT having to lower its price.”
Rene brings the lesson to life, highlighting how “different” doesn’t always mean “valuable”. Don’t miss this episode, or your competition might just leave YOU behind.
Show Resources:
02:06 - Let’s define “differentiation”
03:17 - Rene’s definition of “differentiation”
04:21 - What is competition?
05:42 - How do I compete?
05:50 - Dr. Michael Porter’s “Competitive Strategy”
07:58 - Technology isn’t a sustainable competitive advantage
08:51 - Distinct capabilities that aren’t SUSTAINABLE
09:20 - What ARE sustainable differences?
11:39 - The Branding Game
15:08 - Blue Ocean Strategy
16:50 - Yellowtail Wine
18:24 - Ask yourself the differentiation questions
19:39 - Are you truly differentiating?
20:18 - Join the Amplifii Facebook Group
20:27 - Want more like this? Buy the Amplifii Book
20:43 - Join us at AMPCon 2022 in Las Vegas!
50 episodes
All episodes
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Similar to THE AMPLIFII PODCAST
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Leaders aren’t born, they’re made. This Monday show helps you discover leadership wisdom through insightful conversations. Independently produced weekly since 2011, Dr. Dave Stachowiak brings perspective from a thriving, global leadership academy, plus more than 15 years of leadership at Dale Carnegie. Bestselling authors, expert researchers, deep conversation, and regular dialogue with listeners have attracted 40 million downloads and the #1 search result for management on Apple Podcasts. A ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
You spend a quarter of your life at work. You should enjoy it! Organizational psychologist Adam Grant takes you inside the minds of some of the world’s most unusual professionals to discover the keys to a better work life. From learning how to love your rivals to harnessing the power of frustration, one thing’s for sure: You’ll never see your job the same way again. Produced in partnership with Transmitter Media.
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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