E107 - CLASSIC - Matthew Liebmann - How Data Science Is Shaping the Future of Movie Marketing

The Analytics Show

What goes on behind the scenes of getting your favourite movies on the big screen as you settle down with a tub of popcorn in those plush red cinema seats?

And what role does data analytics play in it?

This week, we bring you another classic episode!

All the way from early 2020, we bring back Episode 10, coming back as Episode 107.

Have you been back to cinemas since then?

Meet Matthew Liebmann

Matthew’s Role as a Data Science Leader at Vista

Matthew Liebmann is the Chief Innovation & Data Officer of Vista Group. Vista Group provides software and additional technology solutions across the global film industry. It is the parent to several businesses, including Movio - an authority in moviegoer data analytics, Veezi, movieXchange, Maccs, and Numero.

Matthew’s Other Work in Data Science and Media

With over 25 years of experience in the entertainment and media sector, Matthew was previously the COO and the Global President of Movio. Here, he worked to ensure the continued success of Movio Cinema, the flagship product of the company, and leading into growing markets in the US and Canada, China, Japan, India, UK, France, Mexico, and Brazil.

Matthew is also a former board member of Screen Australia, the key Federal Government direct funding body for the Australian screen production industry. Prior to this, he was the COO of HOYTS Entertainment, one of the world's leading entertainment companies with a chain of successful cinema complexes in Australia and New Zealand, and as a Director at PricewaterhouseCoopers (PwC).

Marketing, Customer Experience, and Entertainment

In this exclusive analytics podcast episode, Matthew shares:

• The cutting-edge advancements in entertainment marketing
• The use of data and analytics to create stellar customer experience
• Weaving the online and offline data for the betterment of moviegoers, filmmakers, and the exhibitors alike
• Loyalty programmes, subscriptions, purchase information, time and frequency, and many other details
• Giving the best experience to the customers so the main purpose of data and analytics does not fail
• Why Netflix is buying cinemas
• Which direction streaming services are headed in
• How cinemas have kept competing, innovating, and thriving.
• How the rise of so many streaming services is going to create problems for the consumers
• How local content can survive in the age of streaming disruption.

If you are looking to try something new and join the realm of data science in the entertainment industry - or if you’re simply interested to know what goes on behind the scenes, this is the episode you do not want to miss out on.

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