🔒 0923: Subscriber Soundbite: Do You Have a Marketing Plan... or a Marketing Schedule?

The And She Looked Up Podcast

Subscriber-only episode

Listening to a podcast a few weeks ago, I got a slap in the face when the guest stated that most small businesses don't have a marketing plan, they have a marketing schedule. (hello, it's me!)
To be fair, I usually start the year off with a plan and it just kind of... dissolves into a social media posting schedule - usually somewehre around June.
So in this week's subscriber soundbite, I'm talking about how to get back on track for selling season with a marketing plan that supports your business goals. Yes, we'll also talk about execution of your plan and yes, that does include social media scheduling! But let's make sure the execution and the scheduled content supports those all important business goals!
PS: I mention lots of additional resources in this episode. Here they are:

• The Product Powerhouse Podcast
• EP 22: Promoting Your Work Outside of Social Media
• EP 33: Why You Need a Media Kit For Your Creative Small Business
• EP 36: How to Work with Influencers and Brand Ambassadors to Grow Your Business
• EP 45: How to Surprise and Delight Your Fans
• EP 92: 20 Email Newsletter Ideas for Creatives (That Aren't Too Sales-y)
• EP 122: An Easier Way to Market Your Creative Business on Social Media

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Chapters

1. 0923: Subscriber Soundbite: Do You Have a Marketing Plan... or a Marketing Schedule? (00:00:00)

2. Marketing Goals for Small Businesses (00:00:01)

3. Marketing Planning for Q4 (00:10:12)

4. Marketing Plan vs Marketing Schedule Comparison (00:17:34)

5. Podcast Support and Season Opener (00:26:49)