EP154: Makers, Artists and Creatives: Here's How to Find Your Customers

The And She Looked Up Podcast

You’re an artist or a creative or a maker. You’ve made or created the thing, you’re selling the creative services. You’ve put it on social media and your website or Etsy.

But nobody has bought it.

So how the heck are you supposed to find your customers??

Melissa and Heather do a deep dive into how to find your people - and how to sell to them without it being weird or uncomfortable - even if you’re an introvert or shy (or both)! This is an episode full of practical tips but be warned - there's no quick fix!
This is a great episode for creatives who...

• are struggling to find paying customers or clients
• don't know where to look to find their people - we've got lots of ideas!
• struggle with selling - we'll show you how to soft sell instead of hard sell!
• get caught up in their heads when it comes to putting themselves out there - let's talk about mindset!
• are afraid of niching down - it makes it so much easier to know who your people are when you do
• might know what they are... but aren't sure what they're not (it'll make sense)

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout
For a summary of this episode and all the links mentioned please visit:
Episode154: Makers & Artists: Here's How to Find Your Customers
You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.
You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.

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For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast
Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.
Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Chapters

1. Building a Community for Creative Entrepreneurs (00:00:00)

2. Finding Your Audience Through Genuine Connections (00:07:35)

3. Finding Your Niche Through Service (00:17:19)

4. Building Connections for Business Growth (00:24:38)

5. Relationships Through Social Media and Events (00:36:45)

6. Building Connections and Nurturing Relationships (00:49:03)

7. Soft Sell and Niche Specialization (00:55:42)

8. Niche Down for Brand Success (01:03:03)

9. Building Relationships and Finding Opportunities (01:17:06)

10. Building a Creative Business Mindset (01:29:28)