Rethinking Mailing Lists for Artists (ep. 182)

The Art Biz

Host: Alyson B. Stanfield

Your list is something unique to you and your career. No one has this same list. No one makes art like you do; no one knows the same people as you do; and no one has the exact vision that you have. Nobody! Your list is almost worthless to anyone else, yet it’s invaluable to you.

It is the primary tool you use to share your art with the world. It’s your #1 marketing asset, but worthless if you’re not using it.

The definition of a mailing list isn’t as clear cut as it sounds.

I have a philosophy around this 2-word phrase that we frequently take for granted:

You don’t have a single list. You have multiple lists.

I use the term mailing list as an umbrella term, but, in truth, you have three lists that I define as follows:

1️⃣ Your email list

2️⃣ Your VIP list

3️⃣ Your online followers

In this episode, I describe the difference among them and why you need to remember all of them when you’re thinking about your mailing list.

🎧 RELATED EPISODES

Self Sales, Open Studios, and Relationships with Interior Designers with Carol MacConnell (ep. 171)

She Knows Exactly How Much Her Art Income Will be Every Month with Kelly Pelfrey (ep. 162)

Following Her Curiosity and Making New Connections After 60 with Jan McCarthy (ep. 158)

📖 To read more, see images, download the transcript + mailing list assessment mentioned, and leave a comment, visit https://artbizsuccess.com/your-lists

🔶 Put your mailing list to better use in THE PEOPLE PLAN 🔶 a planning workshop to identify, establish, and nurture stronger relationships with your lists. May 7-9, 2024. https://artbizsuccess.com/peopleplan

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/