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Beware of Meta Changing Your Ad Settings On You

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Manage episode 442262749 series 83304
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way.

I'm breaking down how Meta's sneaky default settings like 'Advantage Plus Creative' and hidden 'enhancements' can mess with your campaigns if you're not careful.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

  continue reading

Chapters

1. Beware of Meta's Ad Enhancements (00:00:00)

2. Avoid Meta's Ad Targeting Pitfalls (00:03:20)

856 episodes

Artwork
iconShare
 
Manage episode 442262749 series 83304
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way.

I'm breaking down how Meta's sneaky default settings like 'Advantage Plus Creative' and hidden 'enhancements' can mess with your campaigns if you're not careful.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

  continue reading

Chapters

1. Beware of Meta's Ad Enhancements (00:00:00)

2. Avoid Meta's Ad Targeting Pitfalls (00:03:20)

856 episodes

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