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Beware of Meta Changing Your Ad Settings On You
Manage episode 442262749 series 83304
I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way.
I'm breaking down how Meta's sneaky default settings like 'Advantage Plus Creative' and hidden 'enhancements' can mess with your campaigns if you're not careful.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Chapters
1. Beware of Meta's Ad Enhancements (00:00:00)
2. Avoid Meta's Ad Targeting Pitfalls (00:03:20)
856 episodes
Manage episode 442262749 series 83304
I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way.
I'm breaking down how Meta's sneaky default settings like 'Advantage Plus Creative' and hidden 'enhancements' can mess with your campaigns if you're not careful.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Chapters
1. Beware of Meta's Ad Enhancements (00:00:00)
2. Avoid Meta's Ad Targeting Pitfalls (00:03:20)
856 episodes
All episodes
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