Steal These 17 Lead Magnet Ideas

The Art of Online Business

For the past few years now, we hear people saying that email is dead.Well, I have news for you. It’s not.Email is still one of the best ways to build relationships with your audience. Yes, open rates have gone down. But there are different ways to increase your open rates.And one of the best ways shouldn’t come as a shock to you.It’s using a lead magnet to build your email list.For this episode, I’ll share with you two things. The first are the 6 characteristics of a great lead magnet. A great lead magnet is one that:Solves a specific problem your audience hasGives a quick win Gives solutions in the format that aligns to how your audience consumes your contentOverdelivers on the quality of the contentIs a logical step towards your offerBuilds trust and respect with your ‘perfect person’The lead magnet of your choice should check all these boxes. The second thing you’ll be getting from this episode is a valuable resource you can use for the next 2 years. I’m giving 17 lead magnet ideas that you can try for your business. Out of these 17 ideas, pick one that aligns with your business and your audience. Don’t take all of them, and try to implement them in a week. That’s definitely not what I’m suggesting.So in this episode, I’m giving you a whole bunch of lead magnet ideas that you can swipe, steal, and implement in your business. If you want your own copy of my 17 lead magnet ideas, you can download this little cheat sheet at https://www.rickmulready.com/leadmagnet.Discussion Points In Today’s Episode: 0:00 Introduction 5:25 Know your people and their problems6:01 Give them a quick win7:11 Give solutions in a format that aligns with how your person consumes content8:14 Overdeliver on the quality of your lead magnet9:03 Your lead magnet should be the logical next step to your offer12:56 It should build respect and trust13:35 17 lead magnet ideas you can steal16:00 Advantages of a short video training17:25 Create a resource that does the work for them19:46 Benefits of quizzes21:44 Use live webinars to list build22:48 Give out a free resource25:16 Try giving a free trial27:08 Give a free book or e-book29:20 Recap of key characteristics of a lead magnet
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