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Growing While Transforming Business at Scale with Hootsuite

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Manage episode 319422158 series 2814109
Content provided by Signavio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Signavio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“Think about social media relative to where e-commerce was 20 years ago ... My best advice is if you're not thinking about this, think about it more.”

Social media management platform Hootsuite has over 18 million customers, but that’s not enough for Chief Technology Officer Ryan Donovan. He’s looking to help businesses scale up their social media, to help hundreds if not thousands (or tens of thousands) of employees keep collaborating on social selling and brand advocacy without tripping over themselves. Join Ryan to discover how the philosophy of “waking up smarter” applies to business transformation, his take on the recent degeneration of social media, and why social media content marketing is a huge missed opportunity for many businesses.

  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 319422158 series 2814109
Content provided by Signavio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Signavio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“Think about social media relative to where e-commerce was 20 years ago ... My best advice is if you're not thinking about this, think about it more.”

Social media management platform Hootsuite has over 18 million customers, but that’s not enough for Chief Technology Officer Ryan Donovan. He’s looking to help businesses scale up their social media, to help hundreds if not thousands (or tens of thousands) of employees keep collaborating on social selling and brand advocacy without tripping over themselves. Join Ryan to discover how the philosophy of “waking up smarter” applies to business transformation, his take on the recent degeneration of social media, and why social media content marketing is a huge missed opportunity for many businesses.

  continue reading

26 episodes

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