The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Cathy McPhillips, Paul Roetzer, and Mike Kaput. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cathy McPhillips, Paul Roetzer, and Mike Kaput or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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#81: World’s Largest Ad Group Goes All-In on AI, Google Bard Surpasses GPT-4, and Introducing AI Literacy for All
Manage episode 398330910 series 3272454
Content provided by Cathy McPhillips, Paul Roetzer, and Mike Kaput. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cathy McPhillips, Paul Roetzer, and Mike Kaput or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Discover how Publicis Groupe's massive $326 million AI investment is set to revolutionize ad agency operations on Episode 81 of The Marketing AI Show with hosts Paul Roetzer and Mike Kaput. We also discuss Google Bard's leap over GPT-4 in AI model rankings and introduce our mission to enhance AI literacy for all with our latest educational courses. Tune in for even more insightful analysis on these significant AI advancements!
00:05:07 — Publicis to invest 300 mln euros in AI plan over next three years
00:22:14 — Bard with Gemini Pro surpasses GPT-4 on top LLM evaluation leaderboard
00:29:49 — Introducing AI Literacy for All
00:42:50 — The career trajectories of the researchers behind one of AI’s most important papers
00:47:04 — Google announces AI video generator Lumiere.
00:51:21 — Chrome is getting a new experimental AI writing feature.
00:55:04 — Fake Joe Biden robocall tells New Hampshire Democrats not to vote
00:58:09 — White House calls for legislation to stop Taylor Swift AI fakes
01:01:22 — What AI can’t—and shouldn’t—do
01:04:39 — One easy way to apply AI throughout your day
This episode is brought to you by BrandOps:
Many marketers use ChatGPT to create marketing content, but that's just the beginning. When we sat down with the BrandOps team, we were impressed by their complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions.
Use BrandOps data to drive unique AI content based on what works in your industry. Visit brandops.io/marketingaishow to learn more and see BrandOps in action.
Today’s episode is also brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time.
Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights.
Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase
Want to receive our videos faster? SUBSCRIBE to our channel!
Visit our website: https://www.marketingaiinstitute.com
Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription
Looking for content and resources?
Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar
Come to our next Marketing AI Conference: www.MAICON.ai
Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home
Join our community:
Slack: https://www.marketingaiinstitute.com/slack-group-form
LinkedIn: https://www.linkedin.com/company/mktgai
Twitter: https://twitter.com/MktgAi
Instagram: https://www.instagram.com/marketing.ai/
105 episodes
Share
Manage episode 398330910 series 3272454
Content provided by Cathy McPhillips, Paul Roetzer, and Mike Kaput. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cathy McPhillips, Paul Roetzer, and Mike Kaput or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Discover how Publicis Groupe's massive $326 million AI investment is set to revolutionize ad agency operations on Episode 81 of The Marketing AI Show with hosts Paul Roetzer and Mike Kaput. We also discuss Google Bard's leap over GPT-4 in AI model rankings and introduce our mission to enhance AI literacy for all with our latest educational courses. Tune in for even more insightful analysis on these significant AI advancements!
00:05:07 — Publicis to invest 300 mln euros in AI plan over next three years
00:22:14 — Bard with Gemini Pro surpasses GPT-4 on top LLM evaluation leaderboard
00:29:49 — Introducing AI Literacy for All
00:42:50 — The career trajectories of the researchers behind one of AI’s most important papers
00:47:04 — Google announces AI video generator Lumiere.
00:51:21 — Chrome is getting a new experimental AI writing feature.
00:55:04 — Fake Joe Biden robocall tells New Hampshire Democrats not to vote
00:58:09 — White House calls for legislation to stop Taylor Swift AI fakes
01:01:22 — What AI can’t—and shouldn’t—do
01:04:39 — One easy way to apply AI throughout your day
This episode is brought to you by BrandOps:
Many marketers use ChatGPT to create marketing content, but that's just the beginning. When we sat down with the BrandOps team, we were impressed by their complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions.
Use BrandOps data to drive unique AI content based on what works in your industry. Visit brandops.io/marketingaishow to learn more and see BrandOps in action.
Today’s episode is also brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time.
Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights.
Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase
Want to receive our videos faster? SUBSCRIBE to our channel!
Visit our website: https://www.marketingaiinstitute.com
Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription
Looking for content and resources?
Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar
Come to our next Marketing AI Conference: www.MAICON.ai
Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home
Join our community:
Slack: https://www.marketingaiinstitute.com/slack-group-form
LinkedIn: https://www.linkedin.com/company/mktgai
Twitter: https://twitter.com/MktgAi
Instagram: https://www.instagram.com/marketing.ai/
105 episodes
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Similar to The Artificial Intelligence Show
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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