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Greg Elfrink's Best Marketing Advice For Marketers (Head of Marketing at Empire Flippers)
Manage episode 372366485 series 3476033
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“The best marketers are great storytellers.” Greg’s journey started out in a very unconventional way, with no formal education or college degrees.
Today he runs Empire Flipper’s marketing and advertising channels and helps his team members become better marketers.
We talked about the common pitfalls marketers make and how to continue your marketing journey to become successful in the long run.
Remember:
Anyone who’s in marketing you are the black sheep of the family. You are the LEAST understood and MOST IMPORTANT part of the company.
Keep listening to Greg and learn about his best advice for marketers and businesses.
✨ Episode Chapters:
2:00 Greg’s Marketing Journey in Alaska
8:44 Greg’s early days as an entrepreneur & marketer
10:50 From Writer to become the Head of Marketing
12:48 Why is it hard to be a marketer?
15:35 BIG Difference between Marketing vs Sales
16:10 Most marketing FAILS, WHY?
20:00 What does the Head of Marketing do?
24:15: Mistakes Greg made in his career
28:44 Economic Down Turn & AI Content Fear
31:30 Why Google won’t get rid of or “punish” AI content?
34:51 Why is Customer Avatar a waste of time?
39: 35 How to come up with the emotional punch line?
42:15 Greg’s No. 1 Advice for Aspiring CMOs
📔 Resources Mentioned
Plot & Structure by James Scott
🔗 CONNECT WITH Greg
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