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How to become a Chief Marketing Officer? B2B & B2C Marketing: Matthew Tran
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In today’s episode I invited Matt Tran, former Chief Marketing Officer of AMZ Pathfinder to help us become better marketers.
Matt has been a marketer for over 10 years, so I am going to pick his brain on how he became a chief marketing officer and how to differentiate between B2C and B2B marketing. Believe me, there are a lot of explanations out there, but it is best to ask someone who’s been there and done it.
✨ Episode Topics:
01:13 From Film to Marketing
05:34 What did Matt do as Chief Marketing Officer?
09:30: B2B and B2C Marketing
15:11: Leadership in Marketing
18:30 Marketing usually FAILS. Why?
21:20 Marketing is a muscle!?
34:17 Projection Explained
40:00 BEST Advice for Aspiring CMOs
📚 Pages Mentioned:
Kill Soma: https://www.youtube.com/@KillSomaSaigon
🔗 CONNECT WITH MATT Tran https://www.linkedin.com/in/1matthewtran/
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