92. How to Finally Make Social Media Work For Your Business with Karlyn Ankrom

The Aspiring Solopreneur

Joe and I (Carly) have not historically been fans of social media. I haven't posted on my personal accounts in years (aside from LinkedIn).

However, knowing it's a necessary evil for our business, we decided to embark on a mission to not only enjoy it, but do it right.

A few months back we interviewed Shelley Goldstein, who actually convinced us that social media could be something to look forward to if we changed our mindset, and she was right.

Once we had the motivation, we had to finese our approach to optimize our efforts and increase success...and that's where we are today, in this episode, with Karlyn Ankrom.

In this show, she answers pressing questions for solopreneurs, such as:

• What are 3 tangible things solopreneurs can do today to move the needle on their social media efforts?
• So many people measure vanity metrics. What should solopreneurs actually measure and how often? Can it actually impact ROI quickly?
• How does a solopreneur inject personality into their posts?
• People often forget to use CTAs in their posts. What are some good CTAs to use to increase engagement and do they change across platforms?
• How do you best advise solopreneurs to straddle the line between their personal and professional lives on social media? Do the lines get blurred with relationship building on social platforms?
• For people who only serve their local community, should they be doing anything differently?

Plus so much more. Be sure to tune in!

Oh, and be sure to subscribe to the podcast and leave us a five-star review :) ADDITIONAL LIFESTARR RESOURCES • Going solo in business doesn't mean you're alone. Join The Solopreneur Community. • Solve your business challenges and connect with like-minded solopreneurs at the next Solopreneur Problem Solvers. • Join the next Solopreneur Success Sessions, a monthly micro-event covering a variety of topics to help you have success as a company of one.