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Episode 21: ENERGIA | Lorna Danaher
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For the first episode in a series where we explore the collaboration between brands and sport and what best practice looks like, we were delighted to have Lorna Danaher, Sponsorship Manager for Energia, as our guest.
Energia is one of longest providers of green energy across the island of Ireland, and has over 250,000 customers, and as a brand, it has a strong history of aligning with sport. Lorna's experience around sponsorship for both Energia, and companies she worked with before, mark her out as an authority on sponsorship, working with sport, and how to ensure mutually beneficial outcomes.
Show Notes:
01:17 Lorna's involvement in sports
02:09 How to stay motivated
03:16 What makes Energia special
04:10 Current partnerships
05:58 Grassroots approach
08:02 Stacey Flood and Hugo Keenan as brand ambassadors
10:09 Most satisfactory collaboration to-date
17:25 Yes/No on social media
19:24 TikTok Six Nations a good thing
21:00 The team in Energia that make the sponsorship’s succeed
24:15 Mitigating risk in sponsorship
27:17 Can sport work for different industries
29:33 Does sport transcend cultures
31:10 Challenges or innovation in sport
32:49 Measuring ROI on sponsorship
35:51 Best sporting moments to-date
38:24 Tough moments
40:10 Funniest sports person
42:43 Nerves of steel sports person
43:26 Biggest sports fan in the office
44:40 Sporting hero, best sports event ever, favourite way to relax, best things to happen so far this week
47:14 Hopes for the rest of 2023
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