Episode 10 | Zac Harrison

The Atlanta Story

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Zac Harrison, Founder of Fresh Harvest. Over ten years ago, a cross country bike trip sparked the desire to deliver locally grown food to the doorsteps of consumers. Today, Fresh Harvest supplies Georgia grown food and produce to over 3300 households every week through their sourcing and operations.

In today’s interview, Zac shares stories from Fresh Harvest’s beginnings, clever ways to raise food conscious kids, how he builds culture with over 70 employees today and much more!

The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

In this episode, we discuss...

1. Zac Harrison started Fresh Harvest after a cross country motorcycle trip led you to an organic farm. He shares details of his trip and what led to the creation of Fresh Harvest today. (1:19)
2. How Zac decided to commit to food delivery (7:20)
3. How does Zac look at growing the business? (10:45)
4. Who is Zac’s Ideal customer? (13:33)
5. Zac shares details into the ‘basket’ style of buying groceries at Fresh Harvest. (15:45)
6. Zac delves into the numbers aspect of baskets delivered and the difference in price. (17:30)
7. How Zac fell in love with healthy food and organic produce. (20:11)
8. For the average shopper at Kroger or Publix, what should they know about food that they likely don’t? (23:02)
9. How is the problem of waste being solved in other cities? Is it at all? (27:30)
10. You’ve built a strong online brand, can you share more about how you develop culture internally? (28:51)
11. Where does Zac see the future of grocery shopping? (33:19)
12. There has been amazing growth for Fresh Harvest
13. over the past 10 years. Does Zac want to continue expanding or stay where he is now? (36:00)
14. Zac goes into the ‘Share the Harvest’ program and what it entails. (37:20)
15. How Zac instills a food conscious mentality with his children (39:15)
16. Fresh Harvest likely would have been successful in any city. Why Atlanta? What has Atlanta done for Zac? (41:36)

Resources discussed in this episode:

Fresh Harvest

How you can get involved:

Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio.

Where you can find us:

Website: www.atlstory.com

Twitter: @theatlantastory

Instagram: @theatlantastory

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