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Pairing Value and Metrics

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Manage episode 317895090 series 1017446
Content provided by Force Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Force Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Defining metrics demands company alignment. Getting buyers to map to and define how they’ll measure success as it relates to your solution isn’t always easy. People may hesitate when it comes to being measured.
John Kaplan discusses the role both companies and their salespeople play in ensuring their solutions get the credit they deserve for driving significant customer outcomes.
Here are some additional resources:
Navigating the Decision Process With Multiple Buyers [Podcast]
The Decision Process: Everything You Need to Know to Sell More
Why You’re Struggling With Metrics in the Sales Conversation
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
  continue reading

288 episodes

Artwork
iconShare
 
Manage episode 317895090 series 1017446
Content provided by Force Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Force Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Defining metrics demands company alignment. Getting buyers to map to and define how they’ll measure success as it relates to your solution isn’t always easy. People may hesitate when it comes to being measured.
John Kaplan discusses the role both companies and their salespeople play in ensuring their solutions get the credit they deserve for driving significant customer outcomes.
Here are some additional resources:
Navigating the Decision Process With Multiple Buyers [Podcast]
The Decision Process: Everything You Need to Know to Sell More
Why You’re Struggling With Metrics in the Sales Conversation
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
  continue reading

288 episodes

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